Instead of having multiple conferences for each crop industry, it was decided that the leading five would form a super conference, showcasing them all at once! Manitoba Canola Growers Association, Manitoba Corn Growers Association, Manitoba Flax Growers Association, Manitoba Pulse Growers Association, and the National Sunflower Association of Canada make up the host committee for the CropConnect Conference. We were happy to provide a custom logo for all their conference materials.
We supplied two options for this logo; a literal representation of each crop type, and a more abstract version, strong in its simplicity. The literal one was chosen with the hopes that more industries would join, forming a community of crops. Colour was sampled out of each crop and tweaked for balancing. We wanted to also represent the sun in some way, so the circle was chosen as the overall shape of the logo, containing all the crop shapes.
An attractive, highly visible and versatile logo, evenly representing all participating industries.