This is exactly what amazes me about design. A simple, well designed symbol can become the very essence of an entity/organization. By the sounds of it, the company itself really had to think about adopting this symbol. Obviously the gamble paid off.
All posts tagged marketing
Stella Artois 9 step pouring process. Great video!
Was at Prairie Lights Restaurant on Wednesday for dinner (Red River College) and had a few Stella. I forgot how good the beer was. I think the students there should watch this video. Definitely didn’t see it being served with the logo out! For shame!
The Power of Words
Business must be going ok for these folks. Nice viral vid.
Most epic beer commercial ever…
“The Many Levels of Super That Go Into Making Hahn Super Dry Beer.” via Laughing Squid
I’m too good for Price Choppers…
via brainlesstales.com
It’s true! Price Choppers is just way too low-class for me. It would take a real emergency to even step foot inside one. I’m sorry if this offends anyone. Let me explain:
Price. Price Choppers; I mean even the name is pretentious. Who cares if you can thrive by selling quality groceries at an unbelievably low price. Personally, I’d much rather spend an extra 4 dollars for that jar of pickles. It would just make me feel as though I bought something of value. Who cares if they’re Vlassic, Bicks, or Our Compliments. Or if the expiry is good. Or that once I’ve finished that lone pickle, that may or may not have been made in a middle eastern country, the jar will go into the same recycling bin as that one 4 dollars less. It’s the idea that I’m in a grocery store that is more like me (or my BMW). And it’s that reason why I’ll pay more. And what if someone looks into my garbage can and sees all the Price Choppers plastic bags I’ve thrown away? It’s reassuring to know that they’ll see REAL grocery store plastic being shipped off to the landfill….
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