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We are an Indigenous-led Winnipeg design and marketing agency specializing in creating the strategies and products that connect your brand with your customers.

Meet the Team at Forward Summit West | Tsuut’ina, AB | May 14-15, 2025

Allyssa Shrupka

People, Culture and Admin Director

Chris Redekop

Partner, Director of Operations and Video Strategy

Tony Quach

Strategy and Strategic Account Director

Over the past 15 years, Vincent Design has grown to serve a diverse and global client base. As professional designers and programmers, we pride ourselves on building custom, creative websites and marketing products that deliver real results and exceptional customer experiences. Click on a logo to learn some of the meaning behind our work.

Let us help you shape your brand identity in a way that reflects who you are and resonates with your audience.

Nipîy Tu

This logo design combines meaningful elements representing aquatic life, the land and how water connects us all. It is a stunning symbol for the work that Nipîy Tu Research and Knowledge Centre does to protect the Delta, and how the health of the land is deeply connected to the health of the people. The design embodies community and the strength of Indigenous knowledge in preserving and protecting the land.

Nipîy Tu logo breakdown and rationale.

Buffalo

Resilience rnSustenance rnCommunity

Nipîy Tu logo breakdown and rationale.

Reeds / Grasses

Medicines rnGrasslands rnVegetation rnProtection rnHabitat

Nipîy Tu logo breakdown and rationale.

Peregrine Falcon / Eagle

Power rnLove rnCreatorrnConnection to Land

Nipîy Tu logo breakdown and rationale.

Bear

Protection rnCourage rnStrength

Nipîy Tu logo breakdown and rationale.

Muskrat

Natural rnWisdom rnEcology rnFood and Resources rnBellwether

Nipîy Tu logo breakdown and rationale.

Whooping Crane

MigrationrnConnection rnEndangered rnHome (Delta)

Nipîy Tu logo breakdown and rationale.

Land / Trees / Wind

EarthrnTrees rnRoots rnRenewal rnGrowth

Nipîy Tu logo breakdown and rationale.

Waterways

Sacred rnHealing rnLife rnHealth rnTransportation

Local Contexts

The primary objectives of Local Contexts are to enhance and legitimize locally based decision-making and Indigenous governance frameworks for determining ownership, access, and culturally appropriate conditions for sharing historical, contemporary, and future collections of cultural heritage and Indigenous data.rnrnIn our research there is one symbol that is consistent throughout most, if not all, Indigenous cultures; the circle. Within it lay many variations; spirals, ovals, arcs, curves, and waves. The natural connection to this symbol is very strong. In general, given what it can represent, people gravitate towards the circle for many design applications. The circle has the ability to connect many ideas visually, giving them a more complete look.rnrnThe key concept for this design is showing people together in a circle, socializing, learning, sharing and protecting sacred knowledge. The movement of the figures, rotating in one direction, symbolizes how culture can unify a community.

Inclusive Conservation Initiative

We understood that the logo and surrounding brand identity had to be unique in authentically identifying and representing ICI and their initiatives. We used an iconic and meaningful symbol: the drum. The drum brings together and represents Indigenous groups from around the world. The design embodies the rich history, tradition, and diverse culture of the Indigenous Peoples of the world.

Layers

Land/SkyrnLifernWater

Embrace

Working TogetherrnEffortrnIntention

People

CommunitiesrnTeamworkrnGenerations

Drum

Indigenous RootsrnCulturernGlobal Connection

Fiji Lau Seascape and Cook IslandsrnSouthwest AmazonrnThailand

Water/OceansrnFluidityrnRejuvinationrnHealing

Ru K’ux Abya YalarnAnnapurna Conservation ArearnNorthern Tanzania

Restoration/GrowthrnTrees/LeavesrnBiodiversityrnCultivation

Futa Mawiza Biocultural TerritoryrnEwaso Ng’iro River BasinrnDemocratic Republic of the Congo

Earth/LandrnRich SoilrnFoundationrnStability

Indigenous Peoples u2028Atlas of Canada

A mosaic logo with elements holding critical meaning for each group, fused together by a circle that evokes the traditional medicine wheel and the four geographical directions; the book cover echoes the indelible “fingerprint” of Canada’s Indigenous people.

Eagle

PridernStrength

Char (Fish)

NourishmentrnSustainability

Water / Streams

Life

Prairie Sky

SpiritualityrnContemplation

Métis Beadwork

InclusivenessrnHonouring Culture

Trees

GrowthrnRenewal

Inukshuk

CommunicationrnListening

Ulu / Tools

Care-GivingrnHonouring Mothers

Dreamcatcher

Self-ReflectionrnAmbitions

Mother u0026 Daughter

Honouring MMIWGrnReconciliationrnGrievingrnLove

Wolf

FocusrnRevival

Four Directions

Medicine WheelrnTradition

Compass

DirectionrnGuidance

University of Minnesotau2028Aanji’bide:

Changing Our Paths

When we were invited to create a logo for this project, our challenge was to express a message that goes far beyond design and marketing. We worked hard to interpret a vision that would serve their community while also promoting this amazing program.rnrnBy exploring the stories and teachings about the hummingbird and moccasin flower, we were able to incorporate the connection between the different design elements to really capture the vision of this project: hope, growth, community, and the need to help, heal and support one another.

Hummingbird u2028u003cbru003e(Nenookaasi)

MessengerrnHopernDedicationrnPollinator

Pink Lady’s Slipper u003cbru003eu2028(Moccasin)

GrowthrnEndurance / ResolvernPreciousness of life

People

CommunityrnGatheringrnSharing Paths

Negative-space u2028u003cbru003eHummingbird

Self ReflectionrnBelief in Oneself

National Advisory Committee on Residential Schools Missing Children and Unmarked Burials

The logo is a meaningful representation of the purpose of the work of the committee to help communities, as well as reflect that healing requires public truth sharing, apology, and commemorations that acknowledge and redress past harms.

Child Moccasinu003cbru003eu003cspan class=u0022font-medium italicu0022u003eFirst Nationsu003c/spanu003e

Star BlanketrnFour DirectionsrnTeachings

Child Moccasinu003cbru003eu003cspan class=u0022font-medium italicu0022u003eMétis Nationsu003c/spanu003e

Infinity SymbolrnStrengthrnUnity

Child Kamiku003cbru003eu003cspan class=u0022font-medium italicu0022u003eInuit Nationsu003c/spanu003e

TasselsrnNorthern LightsrnFur Banding (Triangles)

Sun / Drum

RenewalrnLifernHealingrnHorizonrnFuture

Trees / Roots

GenerationsrnConnectionrnEarthrnChildren’s Spirits

Seeds

Lost ChildrenrnTeachingrnRememberingrnOpportunity

Walking Together

We chose shapes of blue to represent the healing and calming nature of water and air, and by shaping the design elements into a circle created a beautifully fluid and rhythmic logo representing the core meaning of Walking Together — coming together to heal. Complimenting the logo symbol is a soft, rounded font that works; with both traditional and digital media.

Peace Dove

Hope rnHistoryrnChurch

Keys of St. Peter

PopernChurchrnHeavenrnConnection

Soar of Eagles

FeathersrnFamily / LovernConnection to CreatorrnTruth / Honesty

Arctic Char / Salmon / Fish

SustenancernInuitrnCoastrnJesus

Buffalo Herd

CommunityrnProtectionrnStanding Against u2028the Storm

Caribou Herd

CommunityrnSustenancernGrowthrnPerserverance

Earth

LandrnSkyrnWaterrnNature

Métis Symbol

CommunityrnHistoryrnResilience

Circle

Natural OrderrnLife CyclernThe Sun, The Earth, and Sacred Teachings

Indigenous Physicians u2028Association of Canada

We wanted to capture the strength and support that the Indigenous Pysicians Association of Canada provide by creating a logo with healing illustrative elements, the Inuit qulliq is for light and caring for others, and like the Métis sash, also represents warmth and protection. The eagle is a First Nations representation of love, courage, strength and messages of hope. All of the elements came together in a logo design that calls on the creation story of the continent formed on the back of the turtle, representing nations and connection with the land.

Métis Sash

WarmthrnWoolrnProtection

Feather

Raven/Eagle/OwlrnTruthrnMental Healing

Eagle

Mother rnWarmth rnCreator rnHope rnHealing

Cedar

Healing rnMedicine rnHealing Tea rnSacred

Diamond Willow Tree

Medicine rnWater rnTraditionrnHealing rnCalming

Quilliq

Love rnTradition rnWomen rnWarmth rnHome

Caribou

Food rnSustenance

Turtle

Healing rnWisdom rnSpirituality rnHealth rnLand

Elections Canada

A mosaic logo with elements holding critical meaning for each group, fused together by a circle that evokes the traditional medicine wheel and the four geographical directions; the book cover echoes the indelible “fingerprint” of Canada’s Indigenous people.

Qulliq

The traditional oil lamp used by the people of the Arctic, u2028a symbol of women as life-carriers, as well as sustenance, warmth, energy and strength.

Aupilaktunnguat u2028 u003cbru003e(purple saxifrage)

Common in the high Arctic, the edible flower petals are bitter at first but soon become sweet. The leaves and stems are brewed for herbal tea.

Kakiniit

Traditional Inuit tattoo patterns hold meanings about women’s lives – their accomplishments, milestones  and place in the community.

Turtle

The turtle represents Turtle Island, or the continent of North America. The icon references creation stories and life, the earth, and a deep appreciation for nature. The name comes from an array of Indigenous oral histories that tell stories of a turtle that holds the world on its back. 

Feathers

The feathers in the design are for Raven for West Coast nations, a symbol of creation, transformation, and knowledge. The feathers also represent Eagle, for love and as a messenger. The leaf-like shapes also can be seen to represent sacred medicine and nature.

Drum

The drum represents connection, for those held in the circle and our relationships with one another. The sound of the drum is also a heartbeat and a source of teachings on the medicine wheel and circles of life. 

Sacs à feu u2028u003cbru003e(fire bags)

Used to hold a pipe, tobacco, flint and steel, the fire bags were beaded in elaborate flower designs by women for men. The bags also provided a way to pass along Métis teachings.

Prairie Crocus

One of the first flowers of spring, the crocus symbolizes new growth and beginnings, while Creator also gave the crocus a fur coat to keep them warm throughout cool spring nights. Warmth is also present in the shape of the petals that resemble the flames of a fire.

Beaded Flowers

The flower patterns are a reminder of the Métis as the Flower Beadwork People, a cherished art form and skill that continues to flourish.

Mino'Ayaawag Ikwewagu2028

All Women Doing Well

This logo is meant to pull strength and unity from Indigenous roots, and symbolize the importance of coming together to create change for Indigenous women, girls, 2Spirit, and gender-diverse relatives to provide safety and healing while dismantling fear and violence.

Butterfly

Transformation, metamorphosis, beauty, and grace.

Jingle Cones

The Jingle Dress Dance u2028was first considered a healing dance. The different coloured cones symbolize u20282SLGBTQIA+ people.

Seeds, Vines, Flowers u2028u0026 Heart Berry

Representing life cycle and generations. The heart berry teaches forgiveness, reconciliation, and peace.

Blueberries

Recognized for their spiritual symbolism and cultural importance, often associated with wellbeing.

Sage u0026 Cedar

Two of the four sacred medicines are cedar and sage. Cedar represents the tree of life, while sage releases negative thoughts and energy.

Crocus

One of the first plants to emerge, after surviving the harshest winter conditions. u2028A sign of hope for warmer, brighter days ahead.

Long Hair

Represents a strong cultural identity. Promotes self-esteem, self-respect, and a good sense of belonging.

Water

A sacred resource to communities. Indigenous people have relied on water for their livelihood, spiritual practices, and traditional knowledge for generations.

Wild Rose

A symbol of life, that represents survival and vitality, often valued for its healing properties as traditional medicine.

NCTR Survivors’ Flag

Combining elements chosen by consulted survivors throughout Canada, this unifying design honours residential school survivors and the lives lost and impacted by the residential school system, bringing awareness to the importance of remembering and understanding the suffering of generations of Indigenous people in Canada.

Trees

GrowthrnRenewalrnHope

Seeds

Buried MemoriesrnNumbers

Children

SpiritrnMemories of Friends and Relatives

Adults

Family (all types)rnProtection and LovernRenewalrnPassing on Knowledge

Cosmic Symbols

Sun, Moon, u2028Stars and PlanetsrnCreatorrnHope

Métis Sash

TraditionrnMétis Nation

Feather

TruthrnFirst Nation Communities

Inuksuit 

Sacred ConnectionrnInuit CommunitiesrnChildhood Remembrance

Cedar

Sacred MedicinernHealingrnSeven Sacred Teachings

CPA Canada

u2028Indigenous Mentorship Program

The Chartered Professional Accountants of Canada (CPAC) reimagined one of their current programs – relaunching as the Indigenous Mentorship Program (IMP), which is an innovative education initiative for Indigenous learners, and needed a new logo for this identity. The logo embodies aspiration and mentorship, representing the three Indigenous Nations in Canada. It features symbols like a canoe, beadwork, water, and saskatoon bush beneath the sun, symbolizing a positive and aspirational future for Indigenous students.

Grandfather Sun

PathfindingrnKnowledgernResilience

Saskatoon Bush

ConnectivityrnDiversityrnNourishment

People / Métis People

RevitalizationrnCommunityrnProtectors

Canoe u0026 Paddle

UnityrnResourcefulrnPerseverance

Hummingbird

HopernHealingrnCourage

Beadwork

StorytellingrnCreativityrnIdentity

Wild Rose

ResiliencernGrowthrnWisdom

Inuksuk

GuidancernSafetyrnStrength

Sky / Northern Lights

SpiritsrnGuidancernAspiration

Char u0026 Salmon

SustainabilityrnAbundancernSacred

Métis Sash

TraditionrnHonourrnResistance

Testimonials

Our Clients

We work with organizations across industries including health, arts, and government.

Success Stories

We take immense pride in the work that we do. We work closely with clients to deliver stunning products and arrive at personalized marketing solutions. Take a look at our work below or ask us about our approaches to Indigenous design.

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