CANADA BORDER SERVICES AGENCY
DESIGN, BRANDING, PHOTOGRAPHY
Date
2019
Responsibilities
Visual Identity
Template Building
Briefing
The Canada Border Services Agency needed design work for their Indigenous Training Framework and Strategy, a professional development program for culturally appropriate processing of Indigenous travellers and their traditional and ceremonial items.
Approach
We ensured the branding and marketing materials for the strategy were authentic and illustrative, and conducted photo procurement of traditional items and custom clip art design to supply quality stock imagery.
Result
A unique visual identity distinguishes the strategy as a stand-alone entity while visually tying it to the Agency and the diverse Indigenous communities and Nations that live on both sides of the border.
