Protect Our People MB
Design, Branding, Photography, Social Media, Website Design & Development
Date
Spring 2021 – Present
Responsibilities
Branding
Brand Application
Consultation
Design
Influencer Collaboration & Organization
Web Design & Development
Client
Briefing
Vincent Design joined the effort led by the Southern Chiefs’ Organization Inc., Manitoba Keewatinowi Okimakanak Inc., Assembly of Manitoba Chiefs (AMC), Keewatinohk Inniniw Minoayawin Inc. (KIM), the First Nations Health and Social Secretariat of Manitoba (FNHSSM) and the Manitoba government to motivate their communities to get vaccinated.
Approach
Messaging was developed to focus on those aged 18 to 35, primarily through social media platforms, in partnership with recognized First Nation influencers and trusted community leaders. The campaign included delivering the facts about the COVID-19 virus and vaccines in an approachable way.
Result
Influencers shared their stories, why the vaccine is important to them, and how it can protect people, their Elders and communities. The Protect Our People Instagram @protectourpeoplemb, Twitter @protectourpplmb, and Facebook @ProtectOurPeopleMB accounts gained a large following and continue to keep people informed about COVID-19.
