Indspire Awards

BRANDING, DESIGN, MARKETING

Date

  • 2019

Responsibilities

  • Brand development

  • Consulting

  • Layout

  • Campaign design direction

  • Marketing materials

Client

  • www.indspire.ca

Briefing

This national not-for-profit Indigenous education organization needed a complete brand refresh with modern, consistent marketing tools to promote their annual Indspire Awards program and ceremony.

Approach

The Indspire Awards celebrate Indigenous people whose stories inspire, uplift and educate – to capture this, we wove sample colours from recipient belongings and a “reaching for the stars” concept across a full suite of marketing materials.

Result

The new high-impact design artfully captures the vision of the awards program, while the layout of the revamped event program lets each recipient take centre stage in appreciation of their unique accomplishments and stories.