Indspire Soaring

BRANDING, DESIGN, LAYOUT

Date

  • 2019

Responsibilities

  • Branding

  • Layout

  • Design direction

Client

  • www.indspire.ca

Briefing

National Indigenous education funder Indspire needed a new and engaging look for their 80-page booklet on Soaring, a series of empowering cross-country education and career workshops for Indigenous youth.

Approach

With collaboration and creative consultation, we assessed the full breadth of the marketing needs for Soaring, developing an expressive visual identity that is as engaging and inspirational as this program.

Result

The new layout for Soaring integrates the existing Indspire brand with new themes in a bright, welcoming, user-friendly booklet geared to the youth they seek to engage, motivate and support.