MANITOBA CORN GROWERS ASSOCIATION

BRANDING, LAYOUT AND DESIGN

Date

  • 2018

Responsibilities

  • Branding

  • Creative Direction

  • Layout

  • Content Management

Client

  • manitobacorn.ca

Briefing

We were commissioned by the Manitoba Corn Growers Association (MCGA) to help update the brand, design and layout of their 100-page growers production manual, an essential resource for growers and researchers alike.

Approach

We chose clean, high-quality photos balanced with big blocks of bright colour to mirror the palette of corn and plants in the field, while working closely with the MCGA to ensure all the graphs, charts and data were presented accurately and more legibly.

Result

The new, updated look and format of this print and digital manual is a unified, modern and easy-to-navigate document that presents data and information in an accessible, eye-pleasing way, reinvigorating demand for copies across Western Canada.