MANITOBA WHEAT AND BARLEY GROWERS ASSOCIATION

WEBSITE DESIGN

Date

  • 2019 - Present

Responsibilities

  • Website design

  • Branding

Client

  • https://mbwheatandbarley.ca

Briefing

The MWBGA website houses a large repository of valuable information for farmers and growers on its wheat and barley research, but the old design made navigating results a challenge for users.

Approach

Using the existing MWBGA brand and website design, we applied user-experience design principles to rebuild and reorganize the entire research archive to improve navigation, flow and usability of information.

Result

With its new and modernized design, enhanced archive and search functions, and a blog for sharing news more widely with stakeholders, the MWBGA website is a more effective and strategic communication tool.