Optimum Control

Complete Marketing Campaign

Date
  • January 2018 - Present

Reponsibilities
  • Marketing Campaign

Client
  • www.tracrite.net

Briefing

Tracrite software required a new, comprehensive website, branding concept and software design overhaul on the latest version of their restaurant management software, as well as marketing consultation on their product and SEO services.

Approach

After updating and modernizing the logo and branding, we worked collaboratively with Tracrite sales personnel to solidify marketing strategies, gear campaign materials to targeted client bases — and introduce best SEO practices to increase online search rankings.

Result

The resulting marketing package is a clean, consistent and accessible approach for users and clients that inspires confidence, product knowledge and familiarity, while clearly expressing the value and benefit of the software and services.