Making A Clean Sweep Of LinkedIn

Cartoon illustrations of characters.

Design / January 26th, 2024

We know that our physical environment affects the way we work. 

According to an article in the Harvard Business Review, our surroundings influence our cognition, emotions, and behaviour, affecting our decision-making and even our relationships with others.

It’s an important thing to address, especially when you are a cleaning company like our client, Showroom Janitorial Inc., a family business that has served Winnipeg for more than 20 years. They also happen to keep our Vincent Design offices sparkling!

Showroom’s owner Luis Barros initially came to Vincent Design for work on their website and SEO services. More recently, the company was looking to increase its profile on LinkedIn, the social network for professionals, with the mission to make them more productive and successful. 

LinkedIn is an often-overlooked network, however, it does have the potential to increase visibility with decision-makers in businesses, including those that require the full range of industrial and commercial services. 

The challenge is finding a way to stand out. 

Let’s tell it like it is, LinkedIn content is often lackluster. And cleaning services aren’t at the top of many people’s minds when it comes to riveting reading. We knew we had to do something different to stand out, and more importantly, create sustainable content to keep readers engaged.

showroom illustrations

Enter Sunflower Seed Sandy, Dirty Dish Desmond, and Gum Chewer Giovana, just three of the characters we came up with to showcase Showroom. Their stories are relatable to anyone who has ever seen a “Clean Up After Yourself… Your Mom Doesn’t Work Here” sign in a shared lunchroom.

The characters, written by Faith Marcial and illustrated by Kyungdeok Park are silly yet insightful glimpses into the issues in our offices, and present Showroom as the perfect solution.

“I really wanted to find a way for the content to be relatable, but most of all fun and just a tad  quirky! Everyone can relate to a cleaning horror story, or every day habits of colleagues in shared workspaces. The characters are a way to share those experiences in a lighthearted way,” said Faith.

showroom illustrations

Kyungdeok kept the focus on common experiences with a humorous twist. “As I was coming up with character and scenario illustrations, I focused on illustrating situations that are often observed or could happen around us. I wanted to bring a sense of humour with exaggerated expressions.”

Check out the stories and illustrations on Showroom Janitorial’s LinkedIn page and keep an eye out for further tales from the workplace.