Branding • Graphic Design
Arctic Indigenous Fund
Briefing
A new initiative, led by a group of young Inuit and First Nation people, contacted us for a brand concept that would represent who they are while showcasing their deep connection with their communities and environment.
Approach
After thorough consultation, we chose visuals for the logo that reflect the land, Indigenous culture, and symbols of the Fund’s core values including respect, knowledge and inclusiveness.
Responsibilities
- Branding
- Logo
Client
Result
A colourful and modern visual that captures the northern geography and surrounding communities. The animals chosen represent characteristics of the land while colours are inspired by the northern climate. Together, they create a beautiful, versatile symbol to represent the organization and their vision.
