Canadian Geographic
Branding, Print, Production, Consultation
Date
January 2017 - present
Responsibilities
Art Direction
Branding and Identity
Publishing/Print Design
Research/Development
Indigenous Consulting
Interactive Design
Client
www.canadiangeographic.ca
Briefing
We were honoured to take on this beautiful, culturally important design challenge: the need for a balanced and respectful representation of Indigenous culture in Canada that captures the essence of each of the three main factions in a single image.
Approach
Consultation with First Nations, Inuit and Métis partners and stakeholder groups informed our selection of elements; research with museum curators and historians on artifact archives inspired design choices and ensured culturally relevant meaning.
Result
A mosaic logo with elements holding critical meaning for each group, fused together by a circle that evokes the traditional medicine wheel and the four geographical directions; the book cover echoes the indelible “fingerprint” of Canada’s Indigenous people.















