Churchill Hospital

Branding, Logo

Date

  • November 2016 - Present

Responsibilities

  • Art Direction/Consulting

  • Branding & Identity

  • Print Design

Client

  • Churchill Health Authority (Province of Manitoba)

Briefing

We were contacted by the Province of Manitoba (WRHA) to re-brand the health centre’s brand and outdoor signage. The goal of the WRHA was to develop a more cultural sensitive brand which reflected the city and surrounding communities. Specializing in indigenous design, we were eager and excited to work on this project.

Approach

Churchill Manitoba is known for its diverse northern landscape and environment, and while sometimes harsh and biter, it holds the most amazing wildlife. We wanted the identity to represent these objects through a symbol, as the main identifier. We created a brand that complimented the natural colours of the landscape during the warmer months, while contrasting the whiteness during the winter.

Result

The result is a brand that strongly and proudly represents the community while providing clear messaging for the health centre and care services.