Branding • Graphic Design
Doctors Manitoba
Briefing
Indigenous physicians in Manitoba reflect the exceptional talent within their communities, while often facing cultural barriers, unequal access to resources, and historical inequities that have had a long lasting impact in the medical field for Indigenous peoples.
Approach
The elements for the Doctors Manitoba’s National Indigenous Peoples Day logo were selected to highlight their dedication to healthcare excellence, combining traditional wisdom with modern practices and representing values of health, family and community.
Responsibilities
- Design
- Branding
- Logo
Client
Doctors Manitoba
Result
The logo symbolizes healthcare commitment to Indigenous Peoples. It features three strawberry blossoms for First Nations, Métis, and Inuit, signifying growth and future generations. The strawberry shape represents heartfelt relationships and health, with 13 seeds denoting the 13 moons. The eagle embodies love and caring, with figures representing physician-patient balance.
Strawberry Blossoms
Representing First Nations, Metis and Inuit Indigenous people.
Lodge
The strawberry for heartfelt relationships, medicine and health.
Seeds
Representative of the strength in community, culture, and making connections.
Eagle
The encompassing eagle holds love, commitment, and care.
Two Figures
The two figures in the eagle’s wings are the physician and patient, reflective of balance and understanding in healing through mind, body, and spirit.
