Branding
Keyera – Indigenous Initiative
Briefing
Dedicated to fueling modern life using clean-burning natural gas, Keyera created an initiative focused on Indigenous engagement; and wanted a logo representing their commitment to building and nurturing relationships with Indigenous people, communities and organizations in Canada.
Approach
Linking Keyera’s environmental commitments to the Indigenous ways of life — caring for the land and all its living things — we selected flowers locally grown in Alberta to symbolize the elements of their journey and engagement with Indigenous communities.
Responsibilities
- Branding
Result
Inspired by six of Alberta’s native wildflowers, the produced artwork titled “Seeds of Connection” represents the foundational elements of Keyera’s journey and engagement with Indigenous communities, visualized in an elegant and colourful design entwined with meaning and promise.
