Branding • Logo
SweetLeaf Cannabis and General Store
Briefing
Sweetleaf needed a brand that would deliver a message of quality while setting them apart from the competition, a concept that would flow through all promotional items and future brand development.
Approach
We decided to focus on the burgeoning market of professionals who use cannabis and developed a design that echoes the physical structure of the business itself: elements of nature, therapy and the young professional lifestyle are applied throughout.
Responsibilities
- Branding
- Logo
Client
Sweetleaf
![](https://vincentdesign.ca/wp-content/uploads/2022/12/sweetleaf-sticker-wood.png)
![Sweetleaf Cannabis co. logo](https://vincentdesign.ca/wp-content/uploads/2020/10/sweetleaf-logo-on-leaves-resized.png)
![Sweetleaf Cannabis co. and Sweetleaf General Store mockups](https://vincentdesign.ca/wp-content/uploads/2020/10/sweetleaf-bags.jpg)
Result
A balanced icon with soft colour against clean, dark, hard lines express wellness and recreation; a modern, fresh brand that applies extremely well across an array of product and promotional items.
![](https://vincentdesign.ca/wp-content/uploads/2022/12/SweetLeaf-Logo-CMYK-1-1024x433.png)
![](https://vincentdesign.ca/wp-content/uploads/2022/12/SweetLeaf-Logo-General-Store-Horizontal-CMYK-1-1024x290.png)
![](https://vincentdesign.ca/wp-content/uploads/2022/12/SweetLeaf-Logo-General-Store-Horizontal-CMYK-2-1024x290.png)
![](https://vincentdesign.ca/wp-content/uploads/2022/12/sweetleaf-2-buscards-mockup-copy-1.png)
![Sweetleaf Cannabis Co. and Sweetleaf General Store logo](https://vincentdesign.ca/wp-content/uploads/2020/10/sweetleaf-2-dye-cut-sticker-mockup-1.png)
![](https://vincentdesign.ca/wp-content/uploads/2022/12/sweetleaf-outdoor-sign-02-copy-1.png)