Branding / Logo

SweetLeaf Cannabis

Briefing

Sweetleaf needed a brand that would deliver a message of quality while setting them apart from the competition, a concept that would flow through all promotional items and future brand development.

Approach

We decided to focus on the burgeoning market of professionals who use cannabis and developed a design that echoes the physical structure of the business itself: elements of nature, therapy and the young professional lifestyle are applied throughout.

Responsibilities

  • Branding
  • Logo

Client

Sweetleaf

Result

A balanced icon with soft colour against clean, dark, hard lines express wellness and recreation; a modern, fresh brand that applies extremely well across an array of product and promotional items.

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