Sweetleaf

Logo, Branding

Date

  • 2020

Responsibilities

  • Logo

  • Branding

Client

  • Sweetleaf

Briefing

Sweetleaf needed a brand that would deliver a message of quality while setting them apart from the competition, a concept that would flow through all promotional items and future brand development.

Approach

We decided to focus on the burgeoning market of professionals who use cannabis and developed a design that echoes the physical structure of the business itself: elements of nature, therapy and the young professional lifestyle are applied throughout.

Result

A balanced icon with soft colour against clean, dark, hard lines express wellness and recreation; a modern, fresh brand that applies extremely well across an array of product and promotional items.