Bethel Place

Logo, Branding, Website

Date
  • 2016 - Present

Reponsibilites
  • Logo

  • Branding

  • Website

Client
  • www.bethelplace.ca

Briefing

We were commissioned to create a new logo, website and supporting materials for this vibrant, non-profit pillar of the community on the occasion of their 35th anniversary as an affordable, supportive home for seniors to live independently.

Approach

We decided to show recognizable physical characteristics of Bethel Place in the design that could represent the home they provide for years to come, incorporating other elements to emphasize unity, community, tradition and balance.

Result

The result is a soft, welcoming and enduring logo and website that speaks to their target audience with a custom built and written presentation — the desired message of unity and community flow throughout the content-driven design.