UNIVERSITY OF MANITOBA

BRANDING AND DESIGN

Date

  • 2018

Responsibilities

  • Full Marketing Campaign

  • Brand Development

  • Brand Application

  • Social Media Branding

  • Marketing Materials

Client

  • umanitoba.ca

Briefing

U of M’s Marketing Communications Office was looking for a fresh, updated brand from an experienced Indigenous designer for their annual event that celebrates Indigenous graduates with traditional ceremonies and activities.

Approach

Weaving together event imagery, traditional colours and symbols, and a clean, colourful design, we rebranded and redesigned the event banners, posters, website, digital and event materials.

Result

The new, engaging look of the Graduation Pow Wow brand is a reflection of the youth, optimism and positive energy of this event and new Indigenous grads – an eye-catching brand that will support U of M’s advertising and marketing for years to come.