UNIVERSITY OF MANITOBA
BRANDING AND DESIGN
Date
2018
Responsibilities
Full Marketing Campaign
Brand Development
Brand Application
Social Media Branding
Marketing Materials
Client
umanitoba.ca
Briefing
U of M’s Marketing Communications Office was looking for a fresh, updated brand from an experienced Indigenous designer for their annual event that celebrates Indigenous graduates with traditional ceremonies and activities.
Approach
Weaving together event imagery, traditional colours and symbols, and a clean, colourful design, we rebranded and redesigned the event banners, posters, website, digital and event materials.
Result
The new, engaging look of the Graduation Pow Wow brand is a reflection of the youth, optimism and positive energy of this event and new Indigenous grads – an eye-catching brand that will support U of M’s advertising and marketing for years to come.




