How to start something new
It’s Groundhog Day today, and while the tradition of consulting a rodent for a sign of an early spring or a late winter is unscientific and a little bit strange, there is something to be said for planning for what’s next.
Six Weeks of New Starts is about giving your brand a boost. We’re sharing some of the work we’ve done for our clients, and we’re including a few general tips to get through this stretch of a Manitoba winter with our Tip Tuesdays.
When do you know it’s time to start something new?
Maybe your brand is getting a bit stale. Maybe things aren’t going so well. But did you know a brand refresh is also a good idea when things are going well? Your brand may need to catch up.
Another reason to start something new arrives when you take a look at your industry. What are your competitors up to? Are you playing catch-up or are you ready to set a new standard?
Shaun also posed the question over on LinkedIn, where Clint Unrau provided this answer with food for thought: When whatever it is you’re doing, becomes routine, second nature, normal, or easy.
Who do you want to reach?
Has your audience changed recently? Or are you still focused on your original customers? What are their ages? Education? How much money do they have to spend? What are their attitudes, beliefs and behaviours? Once you have those things figured out, you can begin to set out your goals and strategize how to get there. We are here to help.
A rebrand isn’t just about coming up with a new logo. It involves thinking strategically about how people see and understand what you do, not just a new look for your signs and stationery.
Honouring where you’ve been
One of the reasons our clients find us is for the work we do in Indigenous design. In this example for our client Ndinawe, starting something new meant creating a new version of the logo, one that streamlined and unified the not-for-profit’s marketing material. It didn’t mean discarding the previous logo, but instead honouring the intentions of the original artist. This is something that we specialize in with Indigenous organizations particularly, considering the art and artist’s ties to communities and their history.
We can honour where we’ve been even as we begin again.
Starting something new? We’re here to help!