Changing Our Paths

Logo

Date
  • 2020

Responsibilities
  • Logo

  • Branding

Client
  • U of MN, partnered with White Earth

Briefing

When we were invited to create a logo for this project, our challenge was to express a message that goes far beyond design and marketing. We worked hard to interpret a vision that would serve their community while also promoting this amazing program.

Approach

With a defined vision in mind, it was important to create a logo that did not stray from the original supplied concept: graphic elements require a connection, not only between themselves, but also to the organization and the project’s main messaging.

Result

By exploring the stories and teachings about the hummingbird and moccasin flower, we were able to incorporate the connection between the different design elements to really capture the vision of this project: hope, growth, community, and the need to help, heal and support one another.