Crop Connect Conference
Branding, Website Design/Development, Marketing Materials
Date
November 2011 - Present
Responsibilities
Art Direction
Digital Strategy
Branding & Identity
Print Design
Responsive Web/UI Design
Interaction Design
Front-end Development
Copywriting
Client
cropconnect.ca
Briefing
The six leading crop organizations in Manitoba needed a streamlined visual representation of their joint conference that showcased them all at once on a new website, promotional materials, and show guide.
Approach
Colour was sampled out of each plant crop and adjusted for balance; the sun is represented by the circular design to symbolize growth and balance and to contain all the six different crop shapes.
Result
A beautiful, versatile, highly visible logo, evenly representing all the participating industries; the website mirrors the brand and allows registrants to easily access the full program of speakers and events.






