Crop Connect Conference

Branding, Website Design/Development, Marketing Materials

Date

  • November 2011 - Present

Responsibilities

  • Art Direction

  • Digital Strategy

  • Branding & Identity

  • Print Design

  • Responsive Web/UI Design

  • Interaction Design

  • Front-end Development

  • Copywriting

Client

  • cropconnect.ca

Briefing

The six leading crop organizations in Manitoba needed a streamlined visual representation of their joint conference that showcased them all at once on a new website, promotional materials, and show guide.

Approach

Colour was sampled out of each plant crop and adjusted for balance; the sun is represented by the circular design to symbolize growth and balance and to contain all the six different crop shapes.

Result

A beautiful, versatile, highly visible logo, evenly representing all the participating industries; the website mirrors the brand and allows registrants to easily access the full program of speakers and events.