Branding / Marketing Materials / Web Design

Crop Connect Conference

Briefing

The six leading crop organizations in Manitoba needed a streamlined visual representation of their joint conference that showcased them all at once on a new website, promotional materials, and show guide.

Approach

Colour was sampled out of each plant crop and adjusted for balance; the sun is represented by the circular design to symbolize growth and balance and to contain all the six different crop shapes.

Responsibilities

  • Art Direction
  • Branding & Identity
  • Copywriting
  • Digital Strategy
  • Front-end Development
  • Interaction Design
  • Print Design
  • Responsive Web/UI Design

Result

A beautiful, versatile, highly visible logo, evenly representing all the participating industries; the website mirrors the brand and allows registrants to easily access the full program of speakers and events.

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