LOTW Chiropractic

Logo, Branding

Date

  • 2020

Responsibilities

  • Logo

  • Branding

Client

  • LOTW Chiropractic & Wellness

Briefing

LOTW Chiropractic & Wellness wanted a logo that separates them from industry competitors and highlights the connection to their region while avoiding the typical tropes of chiropractic work.

Approach

We subtly combined Canadian Shield rock imagery with forms borrowed from illustrations of vertebrae to convey the identity of Lake of The Woods and chiropractic practice with a typography that compliments the icon by setting a friendly, professional and welcoming tone.

Result

The focus on the rocks, spruce trees and lakes that make up the landscape of the region is combined with a cool, earthy colour palette in a unique logo which feels natural as well brings a sense of calm and wellness.

Logo Sketches

Initial Logo Concepts with Color Alternatives