Branding / Layout

The RoadMap Project

Briefing

The First Nations Financial Management Board (FMB) introduced a collaborative effort to build a new fiscal relationship between First Nations governments and the Crown and came to us for support with branding and print layout design.

Approach

To create a logo appealing to First Nations and the government of Canada simultaneously, we blended engaging colours with meaningful design elements to create an artful floral pattern and applied the same mindset and strategy to the creation of branded layout materials.

Responsibilities

  • Branding
  • Layout

Result

Vibrant, inviting colours created a floral design that incorporated representational elements of traditional First Nations culture and people and adhering to newly established RoadMap Project branding, we combined visuals speaking to First Nations culture and people to produce an engaging framework to educate readers.

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