Branding • Graphic Design • Print Design
The RoadMap Project
First Nations Financial Management Board
Briefing
The First Nations Financial Management Board (FMB) introduced a collaborative effort to build a new fiscal relationship between First Nations governments and the Crown and came to us for support with branding and print layout design.
Approach
To create a logo appealing to First Nations and the government of Canada simultaneously, we blended engaging colours with meaningful design elements to create an artful floral pattern and applied the same mindset and strategy to the creation of branded layout materials.
Responsibilities
- Branding
- Layout
- Print Design
Client
Result
Vibrant, inviting colours created a floral design that incorporated representational elements of traditional First Nations culture and people and adhering to newly established RoadMap Project branding, we combined visuals speaking to First Nations culture and people to produce an engaging framework to educate readers.
Fish
Sustenance
Economic Development
Drum / Tradition
Skills
Infrastructure
Bear Spirit
Strength
Protection
Working Together
Bees / Hive
Community
Governance
Roles
Canoe / Travel
Sovereignty
Jurisdiction
Eagle / Beading
Vision
Statistics
River / Road
Routh
Pathway to Success
Wild Flower
Growth
Community
Perserverence
