Branding • Graphic Design • Print Design

The RoadMap Project

First Nations Financial Management Board

Briefing

The First Nations Financial Management Board (FMB) introduced a collaborative effort to build a new fiscal relationship between First Nations governments and the Crown and came to us for support with branding and print layout design.

Approach

To create a logo appealing to First Nations and the government of Canada simultaneously, we blended engaging colours with meaningful design elements to create an artful floral pattern and applied the same mindset and strategy to the creation of branded layout materials.

Responsibilities

  • Branding
  • Layout
  • Print Design

Result

Vibrant, inviting colours created a floral design that incorporated representational elements of traditional First Nations culture and people and adhering to newly established RoadMap Project branding, we combined visuals speaking to First Nations culture and people to produce an engaging framework to educate readers.

Fish

Sustenance
Economic Development

Drum / Tradition

Skills
Infrastructure

Bear Spirit

Strength
Protection
Working Together

Bees / Hive

Community
Governance
Roles

Canoe / Travel

Sovereignty
Jurisdiction

Eagle / Beading

Vision
Statistics

River / Road

Routh
Pathway to Success

Wild Flower

Growth
Community
Perserverence

The RoadMap Project brochure