MANITOBA FILM & SOUND RECORDING DEVELOPMENT CORPORATION (MANITOBA FILM & MUSIC)

BRANDING, MARKETING, GRAPHIC DESIGN & WEBSITE

Date

  • 2019 – Present

Responsibilities

  • Branding

  • Logo design

  • Complete marketing design suite

Client

Briefing

Manitoba Film & Music (MFM) wanted an updated, more consistent branding approach across their full suite of marketing tools to boost recognition within the film, television, video and music-recording industries.

Approach

To create a high-concept, avant-garde visual identity that replaced a collection of different logos, we designed a unique, yet unified branding approach for all of MFM’s print and digital marketing assets.

Result

A fresh, bold and artistic visual identity complements MFM’s role within Manitoba’s creative industries and supports their objectives to create, stimulate, employ and invest in film and music in the province.

Original logo.
New logo
Logo inspiration from film and music imagery.
The icon version of the brand is versatile and can be applied with any colour or even an image or pattern inside the shape.
Bilingual version of logo.
English version of logo.
French version of logo.
Square Acronym Icon version of logo with various colour and photo background applications.
The simplest application of the brand – the three icons representing simple direct actions in which media of film and music are interacted.