Branding • Logo

Walking Together

Briefing

Creating a logo design for the Walking Together papal visit to Canada held a lot of weight. We needed to create a unifying logo that represents new hope and coming together while remembering and understanding the past and continuous effects of residential schools on Indigenous people and communities in Canada.

Approach

Many Elders, Knowledge Keepers, and survivors are trying to tell their stories; we wanted to portray that in this design, incorporating meaningful elements of nature to represent strength, perseverance, community, etc.

Responsibilities

Branding
Logo

Client

Canadian Conference of Catholic Bishops

Result

We chose shapes of blue to represent the healing and calming nature of water and air, and by shaping the design elements into a circle created a beautifully fluid and rhythmic logo representing the core meaning of Walking Together — coming together to heal. Complimenting the logo symbol is a soft, rounded font that works; with both traditional and digital media.