Branding • Consultation • Graphic Design • Logo • Print Design
Indigenous Peoples Atlas of Canada
Briefing
We were honoured to take on this beautiful, culturally important design challenge: the need for a balanced and respectful representation of Indigenous culture in Canada that captures the essence of each of the three main factions in a single image.
Approach
Consultation with First Nations, Inuit and Métis partners and stakeholder groups informed our selection of elements; research with museum curators and historians on artifact archives inspired design choices and ensured culturally relevant meaning.
Responsibilities
- Art Direction
- Branding & Indentity
- Indigenous Consulting
- Interactive Design
- Publishing
- Print Design
- Research & Development
Client
Result
A mosaic logo with elements holding critical meaning for each group, fused together by a circle that evokes the traditional medicine wheel and the four geographical directions; the book cover echoes the indelible “fingerprint” of Canada’s Indigenous people.
Eagle
Pride
Strength
Char (Fish)
Nourishment
Sustainability
Water / Streams
Life
Prairie Sky
Spirituality
Contemplation
Métis Beadwork
Inclusiveness
Honouring Culture
Trees
Growth
Renewal
Inukshuk
Communication
Listening
Ulu / Tools
Care-Giving
Honouring Mothers
Dreamcatcher
Self-Reflection
Ambitions
Mother & Daughter
Honouring MMIWG
Reconciliation
Grieving
Love
Wolf
Focus
Revival
Four Directions
Medicine Wheel
Tradition
Compass
Direction
Guidance
