Branding • Graphic Design • Web Design
CancerCare Manitoba
Community Profiles
Briefing
Many First Nations, Metis, and Inuit cancer patients can face barriers in the cancer care system. Recognizing one of those barriers was a deficit of information for healthcare providers, CancerCare Manitoba needed help to put information in place for CancerCare Community Profiles.
Approach
Our design and development teams consulted with CancerCare team members and Indigenous partners to understand how to present the necessary information both visually and in a way that made sense for the healthcare providers accessing it.
Responsibilities
- Branding
- Brand Application
- Design
- Visual Identity
- Web Design
- Web Development
Client
Result
A design motif was created that includes a medicine wheel and the representation of sacred teachings. Elements from the larger motif can be used to uniquely enhance the wordmark and draw attention to specific programs, messages, or events associated with the Community Profiles. A custom Google map using info from a data set of communities leads to practical and useful information about and resources and services available.
Medicine Wheel
Health Management
First Nations
Drum
Feathers
Métis
Sash
Infinity
Inuit
Ulu
Qulliq
Heart Hands
Coming Together
Tipi
Home
Buffalo
Respect
Sabe
Honesty
Bear
Courage
Eagle
Love
Wolf
Humility
Turtle
Truth
Beaver
Wisdom
Chickadee
Joy
Rabbit
Resilience
Bees
Community
Florals
Land
Tradition
Goose
Prosperity
Trout
Nutrition
