Branding • Logo

Indigenous
Mentorship Program

The Chartered Professional Accountants of Canada (CPAC)

Briefing

The Chartered Professional Accountants of Canada (CPAC) reimagined one of their current programs – relaunching as the Indigenous Mentorship Program (IMP), which is an innovative education initiative for Indigenous learners, and needed a new logo for this identity.

Approach

Our approach to the design ensured a distinctive identity, celebrating diverse Indigenous cultures. We adhered to shared brand guidelines while maintaining flexibility for multi-platform use, standing apart from other CPAC projects with unique versatility.

Responsibilities

Branding
Logo Design

Client

The Chartered Professional Accountants of Canada (CPAC)

Result

The logo embodies aspiration and mentorship, representing the three Indigenous Nations in Canada. It features symbols like a canoe, beadwork, water, and saskatoon bush beneath the sun, symbolizing a positive and aspirational future for Indigenous students.