Branding / Design / Graphic Design

Arctic Indigenous Fund

Briefing

A new initiative, led by a group of young Inuit and First Nation people, contacted us for a brand concept that would represent who they are while showcasing their deep connection with their communities and environment.

Approach

After thorough consultation, we chose visuals for the logo that reflect the land, Indigenous culture, and symbols of the Fund’s core values including respect, knowledge and inclusiveness.

Responsibilities

  • Branding
  • Logo

Result

A colourful and modern visual that captures the northern geography and surrounding communities. The animals chosen represent characteristics of the land while colours are inspired by the northern climate. Together, they create a beautiful, versatile symbol to represent the organization and their vision.

Arctic Indigenous Fund sketch
Arctic Indigenous Fund logo design
Arctic Indigenous Fund logo design.
Arctic Indigenous Fund graphic design on tote bag.
Arctic Indigenous Fund graphic design on socks.
Arctic Indigenous Fund graphic design sticker.
Arctic Indigenous Fund graphic design pen.

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