Branding • Logo

Changing Our Paths

Changing our paths logo.

Briefing

When we were invited to create a logo for this project, our challenge was to express a message that goes far beyond design and marketing. We worked hard to interpret a vision that would serve their community while also promoting this amazing program.

Approach

With a defined vision in mind, it was important to create a logo that did not stray from the original supplied concept: graphic elements require a connection, not only between themselves, but also to the organization and the project’s main messaging.

Responsibilities

  • Branding
  • Logo

Client

U of MN, partnered with a rural tribal nation in Minnesota

Changing our Paths logo design
Various iterations of the Changing our Paths logo