Branding • Logo • Web Design • Web Development

Inclusive Conservation Initiative

Briefing

Inclusive Conservation Initiative (ICI), as one of the world’s largest environmental networks, required a new brand identity that would embody and represent their work in environmental challenges, sustainable development, and work with Indigenous communities across the globe.

Approach

We understood that the logo and brand identity had to be unique in authentically identifying ICI, and that represented ICIs initiatives. We used an iconic and meaningful symbol: the drum. The drum brings together and represents Indigenous groups from around the world.

Responsibilities

  • Logo
  • Branding
  • Brand Application
  • Layout
  • Web Design
  • Web Development

Result

The design work embodies the rich history, tradition, and tradition of the drum in its ability to shape rhythm and melody of human expression. With this, we incorporated the design elements into a seamless, visually appealing, and user-friendly website.

Layers

Land/Sky
Life
Water

Embrace

Working Together
Effort
Intention

People

Communities
Teamwork
Generations

Drum

Indigenous Roots
Culture
Global Connection

Fiji Lau Seascape and Cook Islands
Southwest Amazon
Thailand

Water/Oceans
Fluidity
Rejuvination
Healing

Ru K’ux Abya Yala
Annapurna Conservation Area
Northern Tanzania

Restoration/Growth
Trees/Leaves
Biodiversity
Cultivation

Futa Mawiza Biocultural Territory
Ewaso Ng’iro River Basin
Democratic Republic of the Congo

Earth/Land
Rich Soil
Foundation
Stability