Graphic Design

Indigenous Physicians Association of Canada

Briefing

The Indigenous Physicians Association of Canada sought a logo that represented the the organization’s work to pass along knowledge and advocate for Indigenous peoples’ health while also supporting Indigenous physicians and students and the health, and wellbeing of Indigenous communities.

Approach

We wanted to capture the strength and support they provide by creating a logo with healing illustrative elements, the Inuit qulliq is for light and caring for others, and like the Métis sash, also represents warmth and protection. The eagle is a First Nations representation of love, courage, strength and messages of hope. The caribou is a symbol food and sustenance for health.

Responsibilities

  • Consultation
  • Logo Design
  • Visual Identity

Result

All of the elements came together in a logo design that calls on the creation story of the continent formed on the back of the turtle, representing nations and connection with the land. Each element is meaningful and impactful as symbols of healing, health, hope, strength and the deep connection that we have with one another, and the land.

Métis Sash
Warmth
Wool
Protection

Feather
Raven/Eagle/Owl
Truth
Mental
Healing

Eagle
Mother
Warmth
Creator
Hope
Healing

Caribou
Food
Sustenance

Cedar
Healing
Medicine
Healing
Tea
Sacred

Diamond Willow Tree
Medicine
Water
Tradition
Healing
Calming

Quilliq
Love
Tradition
Women
Warmth
Home

Turtle
Healing
Wisdom
Spirituality
Health
Land

Indigenous Physicians Association of Canada Indigenous logo design

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