Graphic Design

Indigenous Physicians Association of Canada

Briefing

The Indigenous Physicians Association of Canada sought a logo that represented the the organization’s work to pass along knowledge and advocate for Indigenous peoples’ health while also supporting Indigenous physicians and students and the health, and wellbeing of Indigenous communities.

Approach

We wanted to capture the strength and support they provide by creating a logo with healing illustrative elements, the Inuit qulliq is for light and caring for others, and like the Métis sash, also represents warmth and protection. The eagle is a First Nations representation of love, courage, strength and messages of hope. The caribou is a symbol food and sustenance for health.

Responsibilities

Consultation
Logo Design
Visual Identity

Client

Indigenous Physicians Association of Canada

Result

All of the elements came together in a logo design that calls on the creation story of the continent formed on the back of the turtle, representing nations and connection with the land. Each element is meaningful and impactful as symbols of healing, health, hope, strength and the deep connection that we have with one another, and the land.