Graphic Design • Logo

Mino’Ayaawag  
Ikwewag

Briefing

Mino’Ayaawag Ikwewag: All Women Doing Well supports healing, empowerment, and safety for all women, girls, and gender-diverse citizens, with special care for Indigenous women, 2Spirit, and gender-diverse relatives, honouring diverse identities and experiences.

Approach

Inspired by artist Jackie Traverse, we created the logo to be in the shape of a butterfly, while incorporating Indigenous symbolism throughout the design. In Indigenous cultures, butterflies represent transformation, metamorphosis, beauty, balance, and grace.

Responsibilities

Logo Design
Graphic Design
Layout

Client

Mino’Ayaawag Ikwewag

Result

This logo is meant to pull strength and unity from Indigenous roots, and symbolize the importance of coming together to create change for Indigenous women, to provide safety and healing while dismantling fear and violence.create a visually appealing and emotionally engaging symbol.