Branding • Graphic Design • Video Production

Protecting Our Future

Ma Mawi Wi Chi Itata Centre

Briefing

We were originally tasked with creating an identity for the Ma Mawi Wi Chi Itata Centre including seven animals for the 7 Indigenous Teachings. For the second phase of their health campaign, the creative team at Vincent Design was asked to create short stories for each of the seven animals: bear, beaver, buffalo, eagle, sabe, turtle and wolf.

Approach

Vincent Design was responsible for all aspects of the project; branding, social media, illustrating, scripting, designing, storyboarding, and animating. Angela Lavallee, a knowledge keeper, voiced the stories that we recorded in-house, with custom scenes, narratives, and sound design emphasizing each teaching.

Responsibilities

  • Design
  • Branding
  • Brand Application
  • Video Animation
  • Visual Identity

Client

Ma Mawi Wi Chi Itata Centre

Result

Ma Mawi Wi Chi Itata Centre was able to display their message of health and cultural preservation through an appealing brand, illustrated by seven animated videos about the sacred teachings. This identity became the cornerstone of their Protect our Future social media campaign.

Eagle

Love

Wolf

Humility

Beaver

Wisdom

Buffalo

Respect

Sabe

Honesty

Bear

Courage

Turtle

Truth

Eagle

When Eagle looked down, the Land looked like the pieces in a quilted star blanket.

It gave Eagle an idea to bring all the creatures together to show how they connected, by Creator’s love and their love for one another.

You are LOVED here.

Buffalo

“Thank you for the protection you provide, Buffalo,” said Eagle. “It’s not always easy to be the strong one. And even when you do, you make sure others are valued, too.”

You are RESPECTED here.

Bear

“It’s my job to protect the ones who need protection, and show them how to care for others,” said Bear.

You will find COURAGE here.

Turtle

Eagle noted each of Turtle’s 13 markings, one for every moon.

“Do the marks on your shell ever change?” asked Eagle.

“No,” said Turtle. They are as Creator gave them to me. I carry their truth with me wherever I go.”

You will find TRUTH here.

Sabe

“When you are honest, there is nothing to hide from,” said Sabe. Be honest with yourself and in your words and actions.

You will find HONESTY here.

Wolf

“No one wolf is more important than the others,” said Wolf. “We all have our sacred roles. We are stronger together, sharing with all our relations.”

You will find HUMILITY here.

Beaver

“The lodge is a safe place for my family,” Beaver told Eagle, “Under the surface, the leafy branches we collect will feed us even as the ice covers the pond in winter.”



“The pond you made provides for all of us,” said Eagle. “Thank you for your gifts.”

You will find WISDOM here.