T.E. Wealth

Logo, Branding

Date

  • 2016

Responsibilities

  • Logo

  • Branding

Client

  • www.tewealth.com

Briefing

T.E. Wealth were looking for a new brand for their Aboriginal department, one that could singularly represent many First Nations while fitting seamlessly within the company’s existing brand and visual identity colours.

Approach

We choose a careful selection of images symbolic to most communities and that fit within the design shape: the skyline reveals familiar elements, spiritual reflection and peace, all tied together in a cool blue palette.

Result

The resulting logo is as versatile as it is culturally significant, creating a lasting brand and eye-catching visual identity that can be applied in multiple applications over many years.