Branding • Graphic Design • Logo

National Advisory Committee on Residential Schools Missing Children and Unmarked Burials

Briefing

The Committee needed a logo with a sensitivity to and ability to resonate with First Nations, Métis Nation and Inuit communities and families as they undertake the search for missing children and unmarked burials at the sites of former residential schools. The visual needed to represent and honour the lost children and care for the health and wellness of Survivors and community.

Approach

The process included consultation with a Circle of Survivors, who shared heartbreaking stories and reflections, childhood that they were denied – laughter, smiles, hugs, being told ‘I love you’. The design demonstrates that these were children that may have had small items like moccasins that were lovingly made and given to them. The other symbols in the logo represent the land, renewal, hope and healing.

Responsibilities

Consultation
Design
Layout
Logo Design
Visual Identity

Client

National Advisory Committee on Residential Schools Missing Children and Unmarked Burials

Result

The logo is a meaningful representation of the purpose of the work of the committee to help communities, as well as reflect that healing requires public truth sharing, apology, and commemorations that acknowledge and redress past harms.